Innovating to Address the Loneliness Epidemic

Authority Brands is dedicated to growing businesses that serve their communities. Our home care brand, Homewatch CareGivers, has been a leading name in the field for nearly 45 years and is revolutionizing senior care by innovating new ways to tackle the silent epidemic of loneliness.

The Challenge: Loneliness and the Desire to Age in Place

A staggering 2 in 5 U.S. adults over 60 report feeling lonely, according to the National Institute of Health. This isolation can have a devastating impact on overall health and well-being. From increased depression symptoms to cognitive decline, loneliness is one of the major issues facing aging populations. At the same time, AARP reports that a significant 77% of adults over 50 prioritize aging in place, remaining in their cherished homes. These two facts create a complex situation. Homewatch CareGivers recognized the dire state of loneliness among older adults and took up the mission to fuse technology with their trademark person-centered approach to care.

The Solution: Total Care

Homewatch CareGivers unveiled a game-changing new system to meet the needs of seniors: Homewatch CareGivers Total Care Solutions featuring Homewatch Connect™. This first-of-its-kind technology is designed to help individuals live more independently for longer, while giving peace of mind to loved ones and caregivers. The basic services of in-home care are lifechanging and valuable on their own, but what sets Homewatch CareGivers apart is a commitment to constantly innovate and redefine what senior care can be.

Total Care Solutions puts each individual’s unique needs at the center of care. Based on physical and emotional needs, Homewatch CareGivers designs an ideal plan for each client. From active care for very independent people, to transitional care after hospital stays, all the way to specialized care for clients with advanced conditions, there is an option for every need.

Connect, Engage, Monitor, Thrive

A key part of Homewatch CareGivers Total Care Solutions is Homewatch Connect™, which uses familiar technology to deliver a brand-new seamless care experience. It’s all about keeping people connected, engaged, and safely monitored. Homewatch Connect is a multi-functional home care monitoring device that collects data via environmental sensors that are placed in designated areas within the home. This data helps identify potential issues and allows monitoring of medical concerns, while the television integration gives clients a simple way to connect with friends, family, and their team of providers.

Beyond technology, Homewatch CareGivers Total Care Solutions goes the extra mile by assigning a dedicated Care Specialist to each client. These professionals act as the central point of contact, overseeing all aspects of care.

Award-Winning Innovation

​Homewatch CareGivers Total Care Solutions isn't just another service; it's a comprehensive approach that tackles both physical and emotional well-being, cementing the brand as the true authority in the home care field.

Further solidifying this leadership position, Todd Houghton, the President of Homewatch CareGivers, earned the prestigious 2024 Titan 100 award for being one of Colorado's Top 100 CEOs & C-level executives by This award acknowledges exceptional leadership, vision, and passion – qualities that are evident in the development of Homewatch CareGivers Total Care Solutions. Todd is a committed champion of Homewatch CareGivers’ person-focused philosophy and advocates relentlessly for increased public awareness of the loneliness epidemic and how it fits into safe aging at home.

In June 2024, Homewatch CareGivers took home three titles at the annual Franchise Innovation Awards: Most Innovative Franchisee Support;
Most Innovative Service Introduction; and the top award, Operations & Technology Overall Winner. These awards recognize the franchise brands that are creating and implementing the most original and successful business innovation strategies and tactics. 

Todd and Homewatch CareGivers' success represents what makes the Authority Brands platform special—commitment to innovation and improving life for franchise owners and the customers they serve.