One of the most important steps in evaluating a franchise opportunity is speaking directly with current and former franchisees. These conversations—known as validation calls—offer invaluable insights into the day-to-day realities of franchise ownership and the relationship with the franchisor.
What Is a Franchise Validation Call?
A validation call is a conversation between a prospective franchise owner and existing or former franchisees. During these calls, you’ll ask questions about their experience, challenges, and successes within the franchise system. These calls are your opportunity to gather honest, firsthand feedback that can help shape your decision.
Why Validation Calls Matter
Franchisees have lived the experience you’re considering. They understand the business model, the support provided by the franchisor, and the realities of running the business. Their feedback can help you:
- Clarify expectations for franchise ownership
- Understand the franchisor-franchisee relationship
- Identify potential challenges and rewards
- Make a confident, informed decision
Who Should You Talk To?
To get a well-rounded perspective, speak with:
- Successful franchisees who can share what works
- Struggling franchisees who may highlight operational or support gaps
- Former franchisees who can explain why they left
This balanced approach helps you uncover both the strengths and weaknesses of the franchise system.
Key Questions to Ask During Validation Calls
Prepare a list of thoughtful questions to guide your conversations. Consider asking:
- What is your relationship like with the franchisor?
- How often do you connect with other franchise owners?
- How does the franchisor communicate updates or changes?
- Are you informed about changes before they’re implemented?
These questions will help you assess the level of support, transparency, and collaboration within the franchise network.
Listen Beyond the Words
Pay attention not only to what franchisees say—but also to what they don’t say. If someone is overly positive or avoids certain topics, that could be a signal to dig deeper. Conversely, if every comment is negative, that may be a red flag. The goal is to gather a range of perspectives to build a clear picture of what ownership might look like.
Your Franchise Journey Starts Here
Owning a franchise is a significant commitment. It requires time, energy, and resilience—but it can also be one of the most rewarding ventures of your life. Validation calls are a powerful tool to help you make a smart, confident decision. Be thorough, ask tough questions, and take your time. This could be your future business, and you deserve to know the full story before you invest.
Learn more about Franchising:
Becoming a franchise owner typically takes five to six months from research to purchase. The Franchising U blog series offers a step-by-step guide you can follow at your own pace.
Step 1: What Is Franchising?
Step 2: Researching Franchises To Own
Step 3: What Will Be Required Of Me If I Buy A Franchise?
Step 4: Introductory Calls & Meetings With Potential Franchise Brands
Step 5: What Is A Franchise Disclosure Document (FDD)?
Step 6: What Is Being A Franchise Owner Like?
Step 7: Meeting The Franchisor Team
Step 8: Decision Time
Step 9: Signing Day
Step 10: What It’s Like Running A Franchise Business?
Let’s Build Your Future Together
Interested in franchising or learning about Authority Brands?
Contact us today to discover opportunities and start your business journey.
