Key Takeaways
- More than a quarter (26.3%) of Authority Brands franchisees signed in Q2 2026 were born in the 1990s or 2000s.
- Authority Brands is intentionally welcoming younger franchise owners while providing the structure and guidance needed for success.
- Authority Brands educates prospective franchisees about capital needs, SBA loans, and expected spending during the first one to two years of ownership.
Authority Brands is seeing increased interest from younger entrepreneurs, with 26.3% of franchisees signed during the second quarter of 2026 born in the 1990s or 2000s. In a recent Franchise Times article, Chief Development Officer Jordan Wilson shared how the company is approaching this trend.
With 15 brands, approximately 1,000 franchise owners, and 2,700 units nationwide, Authority Brands is pairing entrepreneurial enthusiasm with proven support systems. Jordan emphasized that franchising provides a playbook, coaching, technology, and guidance to help owners succeed, while also ensuring candidates have a clear understanding of the capital and financial commitments required.
“The great thing about franchising is we give them the playbook, we give them the coaching, we give them the tech, we give them all those things I think they're missing,” Jordan told Franchise Times. “As long as they have that entrepreneurial drive and that discipline, it's a match that works.”
Frequently Asked Questions
How does Authority Brands support younger franchise owners?
Authority Brands provides franchisees with a playbook, coaching, technology, and guidance to help them operate their businesses successfully.
What financial guidance does Authority Brands provide prospective franchisees?
Authority Brands helps candidates understand capital requirements, discusses SBA loan options and other financing needs, and outlines expected spending during the first one to two years of business ownership.
How large is the Authority Brands franchise system?
Authority Brands has 15 brands in its portfolio, with approximately 1,000 franchise owners operating 2,700 units nationwide.
What are some important qualities for franchise owners?
Jordan Wilson highlights entrepreneurial drive and discipline as key traits that help franchisees succeed within the franchising model.
